hair force one

Team HAIR FORCE ONE             LOGO

  • Daniela Zach (Project Manager,AUT)
  • Cene Belovic(SLO)
  • Denis Custovic (BIH)
  • Mehrnaz Farzam Far (IRI)team
  • Thomas Handschmann (AUT)
  • Stefan Kleebauer (AUT)
  • Hsin-Yu Liao (TWN)
  • Elma Alexandra Sadaj (ALB)
  • Rafael Giner Tovar (ESP)
  • Bostjan Rebernik (SLO)

Industrial Partner

PHILIPS Consumer Lifestyle Klagenfurt

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Task

”WE HAVE TO ANALYZE THE HAIR CARE BUSINESS AND DEVELOP A BUSINESS MODEL AND A PROTOTYPE FOR AN ERGONOMIC HAIRDRYER.”

Objectives

  • Analyze the hair care business
    incl. products and business models
  • Propose several ways how a start up company should enter this market successfully
    Generate and develop product ideas and business models
  • Choose one product idea, which could be interesting for the market and make a prototype